Introduction: Customer Data and Customer
Data Platforms (CDPs) are the Future

• Why are Customer Data and CDPs the Future?
• 5 Reasons Why Customer Data and CDPs Are Critical Now
• Why Technology Is Not the Only Consideration
• Successfully Preparing for Bringing a Customer
  Data Platform Into Your Organization
• Carefully Assessing Your Current Operating Processes and Procedures
• Choosing the Team Structure that Best Fits Your Organization Now

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